I heard this morning from a guest that she received a message from AirBnB about a new anti racism effort. So far I haven't received anything myself, but I've since found the press release and the linked report by Laura Murphy.
I've now read it in full and I think it's an incredibly brave effort on the part of AirBnB. AirBnB is fully dependent on hosts for their business, and this push represents the strongest effort yet to tell hosts what they can or cannot do in terms of accepting guests. This is very risky from a business perspective, especially when it comes to people who have hosted on the platform for years and will now have less freedom to vet and select which people they allow into their homes. It is inevitable though: hosts are in a supplier role to AirBnB, and once the business grows big enough, it gets to tell suppliers what to do. See Walmart or Amazon: if you want them to sell your product then they'll tell you what to do, and then you better do it, or go find other sales channels.
I think everyone should read the report paper it for themselves, but I'd like to highlight a couple things that have been (slightly) misreported (or not reported) by news sites.
* The report is a mix of 'research report' and 'policy direction'. Some things are merely research findings and not yet official policy. But there are other things in the report that actually are (planned) policy. Often you'd get a report paper, and based on that policy changes would be debated and proposed. This report is a little of both and it's sometimes not clear what is mere finding/recommendation, and what is hard policy. That they've done all this in just three months is phenomenal though.
* Most things in the report are very sensible, and actually overdue. Things like diversity initiatives on the part of AirBnB as a company, and establishing more processes and resources to deal with concerns and complaints related to discrimination. Also the proposal to present guest reviews more prominently and guest pictures less prominently makes sense, as does the push to make hosts and guest specifically confirm that they support the diversity commitment.
* Most controversial are the things that impede a host's freedom to vet and select the guests she feels comfortable with in her house. The report is vague on this. Under "Policy Changes" on page 22 it shows as a policy change: "One Million Instant Book Listings". That's a goal, not a policy of course. A policy would be "Hosts have to use Instant Book from now on." That it doesn't say that likely means that this was given a lot of thought.
I'm assuming this means that AirBnB will just strive to make Instant Book more palatable to more hosts so they will turn it on voluntarily. This must be the case, because otherwise the next one doesn't make sense:
"If a host rejects a guest by stating that their space is not available, Airbnb will automatically block the calendar for subsequent reservation requests for that same trip. This feature will be implemented in the first half of 2017."
This only makes sense if InstantBook is not mandatory, otherwise there'd be no opportunity to even reject any guest for any reason. The crucial part here could be "reject by stating that their space is not available". That likely means that you can still reject guests for other reasons. (Personally the only reason I've ever clicked 'decline' was because the guest put in fake dates to get an inquiry in, while the actual dates were already booked. This reason by the way doesn't show as a reason for declining. ) I actually wonder if a lot of hosts don't use this reason out of politeness, when they really meant 'I'm not comfortable with this guest.". Anyway, that politeness will come to an end with this policy change, but the actual decline rate likely will not.
* You can still discriminate against men. But only if the host shares living areas with guests, and is female. (This section seems a little binary in terms of gender, but that does keep things relativly clear. 😉 )
* Finally, all the focus was on racial discrimination, but take a look at the section on guests with disabilities (page 30 in the nondiscrimination policy appendix). Going forward as a host you are not allowed to ask a guest about his/her disability or the severity thereof, and your also not allowed to 'substitute your own judement' about whether your listing meets the needs of a guest with a disability, and you have to allow 'modest changes' in your house rules such as the guest bringing a service animal.
Pesonally I think this is actually much further reaching.. It's true that the guest would know his disabilities/abilities a lot better than I do, but frankly I know my own stairs better. (And they're downright dangerous. 🙂 ) If you're a host in the USA then now may be the time to review if you want that 'accessbile' checkbox on for your listing. I would love to accommodate people with disabilities, but not under speech-policies that dictate what i can and cannot ask a guest.
Overall though, I think it's an extremely worthwhile effort, because as a business you just cannot allow yourself to be anything other than welcoming to everyone, like it says in the commitment: "We believe that no matter who you are, where you are from, or where you travel, you should be able to belong in the AirBnB community." Some bumps along the way in host relations should not stand in the way of that goal.