Totally agree with all the above comments. I am one of the potential new hosts who (unbeknown to me when I created the listing) cannot disable 'the feature'. Consquently I have unlisted my property. In spite of numerous emails, phone calls and FB posts Airbnb are refusing to back down on this.
I think it is a very disturbing development and suggests that they are determined to make as much profit as possible by forcing hosts to adopt a hotel style model. They know that it's easy for me to unlist as I am not dependent on them at all; it won't be so easy for established hosts who have come to rely upon the bookings for additional income.