Hi Mike and Viki,
Like Raf, I would highly recommend removing/reducing the cleaning fee from your property until you get at least 3-5 guest reviews. This may cost you some money if you pay a service to clean for you, but it's a legit business expense for your hosting start-up. And yes, your listing is a start-up business. Once you get some reviews, you can reintroduce the cleaning fees.
I would also waive the security deposit for the time being too. The chances of needing to ding your guests for damages early on is way less than the business you'll lose by requiring a deposit. I know a lot of hosts will disagree with me, but I've never required a deposit, nor needed to use one.
Another thought is to actually "market" directly to experienced guests/hosts who would be more inclined to give a new host a chance. Here's what I mean:
Maybe try something like:
"Nedona Beach Studio Looking for Happy Guests and Feedback"
Our Brand NEW LISTING - is a peaceful, private, and cozy 450sf studio is blocks from Nedonna Beach & Nehalem River, and as new hosts, we need a little help.
If you are an experienced Airbnb guest or host, we would like to invite you to book our studio so we can get some honest feedback so that we can start our career as hosts off in the best way.
This quaint studio is perfect for couples, solo adventurers, writers, & business travelers.
With no WiFi or TV to distract you, this quiet retreat allows you to escape, explore the outdoors (including the creek behind the property), and reconnect with nature! A gorgeous, secluded, 7-mile beach awaits you!
Plus, I have a special rate for any experienced guest/host who would be interested in giving us detailed feedback.
Kitchenette suitable for simple meals....
*************************
Then after creating this listing, I'd share a link to it all over social media. Keep your original pricing on the listing if you like, but if someone reaches out to you saying they'd be willing to give feedback, you can adjust your rates (if you like). Personally, I would after vetting them carefully - you would only want to extend the offer to hosts/guests who write great reviews/responses.
I am not suggesting that you advertise reduced rates for reviews, what I am suggesting is to get some experienced people who are interested in helping out someone new. They may be inclined to give you great reviews!
I hope this is helpful, and I wish you the best of luck - hosting has been the most incredible 'job' I've ever held!