I’m a mom to an adventurous young man who has a physical disability and founder of a sports nonprofit for youth with disabilities. I’m always looking for inclusive activities and advocating for accessibility.
I also host an Airbnb Experience, offering horse-riding trails in a wildlife reserve near Stellenbosch, a town in the Western Cape province of South Africa. Here, guests can also see giraffes, zebras and other species. However, due to its nature, this Experience may not be accessible for everyone. I often balance advocating for young adults who participate in adventures, and examining my own Experience offering.
A few years ago, I received a booking from a mom and her two daughters. One of the daughters is blind. I chose the most appropriate horse for her. While our assistant rode up front taking the lead, I rode closely alongside her. She said she could tell just how dry the summer was by listening to the horse’s hoofbeats on the parched grass. I’d never focused on these sounds before. This turned out to be one of my most memorable and rewarding rides. She and I became friends and still keep in touch.
While taking a deeper look at my Experience from a diversity and inclusion perspective, I found that I’m unavoidably excluding a number of people based purely on the nature of the Experience and its limitations. To create a more inclusive Experience, I introduced a virtual safari two years ago. Any guests who can’t ride horses now have the option to do the safari Experience riding in my golf cart rather than on a horse.
My son joins me daily on these drives. When an assistant rider isn’t available, I often accompany my Co-Hosts in the golf cart as they guide horse trails. We always have two guides present—one leading the horse at the front , and one at the back keeping an eye out. I understand that accompanying Co-Hosts in absence of assistant riders /guides to assist the guests won’t be possible for all Experience Hosts, but I am doing my best to accommodate where I am reasonably and safely able to.
I recently met two best friends, one of whom has a disability. They’re traveling the world to promote inclusion and accessibility. They’ve visited 19 countries on six continents. They asked to meet with me while in Cape Town, South Africa. I invited them to come and test my Experience and they gave me some useful feedback.
Although it may not be immediately possible to be accessible for absolutely everybody, there are steps we can take to become more inclusive. Here are a few things I did to ensure my guests with disabilities feel welcomed:
- Meeting point and welcome area
I reviewed our meeting point and welcome area for potential adjustments. Sometimes it’s easy to make minor adjustments, while, of course, some things are more complicated. For example, if you host a city walking tour, consider moving your meeting point to a more accessible location. For eg: consider relocating to the park near the main entrance, which has better accessibility features and ample seating for guests.
* Accessible parking: Are guests able to park close to the meeting point? Is there a parking bay that’s wide enough for a person to transfer from a vehicle to a wheelchair?
* Step-free entrance: Are guests able to get from the parking area to the entrance without obstacles or steps?
* Accessible bathroom: Are there accessible bathrooms close to the meeting and end points?
- Route or Experience
I asked myself: Am I able to adapt the route or Experience to accommodate different disabilities or mobility limitations? Using the above example again of a walking tour, are you able to choose routes that are even and step free?
- Inclusive language
Check your vocabulary for terms or phrases that may come across as derogatory or are no longer acceptable. Another common occurrence is service providers speaking to the spouse, parent, or caregiver and ignoring the person with the disability, assuming they don’t understand.
- Special assistance
An Experience listing on Airbnb has a checkbox that allows us to offer free admission to the assistant or caretaker of a person with a disability. This may be a person to assist a guest who is visually impaired or requires mobility assistance, or a sign-language interpreter for a guest who is deaf or hard of hearing.
- Listing information and photos
We can only hope to improve as we go and not all Experiences will be accessible for everyone. But if we provide as much information as possible, including photos and details of accessible facilities, it makes it easier for a guest with a disability to make an informed decision if your Experience will meet their individual needs and be possible for them to participate.
- Test your facilities and Experience
Before launching our Experience, we invited guests with disabilities to participate and give constructive feedback. This helped us make any further adjustments and ensure we’re prepared for future guests.
Photo by Hurdle the World
The article is written based on my own personal experiences and opinions as a Host.