I just noticed today that Airbnb is now posting the average nightly price paid by the guest next to their review.
Fundamentally I have a problem with this:
1) No context to the demand at the time of booking (ie: days left until dates available, demand based on events, special rates)
2) What difference does it make --- Consumers in my experiece will not give 5 stars to a place if they spend $5 dollars a night and it has bed bugs, dirty bathroom, etc and say "well it was only $5 dollars a night so it was a 5 star experience for that price " Give me a break
3) Will this reduce booking because of seasonality when some say hey Joan got it for X dollars why can't I get for X dollars -- well John when Joan booked the apartment it was the middle of January and it was vacant 3 night before she arrived so no John it is not X dollars then John books it and he is already pissed because he know what Joan booked it for now I get 1 star for value
Please change NOW even CARMAX doesn't do some this stupid.